Technology taxonomy

Website Technology Categories

Technology categories help turn a raw stack into a useful market signal. Use these hubs to understand what each group means, which tools Oberon Atlas commonly detects, and how those signals can support sales, research and competitive analysis.

CMS Technologies

Content management systems show how a website is built, edited and maintained.

WordPressWebflowDrupalContentful

Ecommerce Technologies

Ecommerce tools reveal how a website sells, takes payments and manages online customer journeys.

ShopifyWooCommerceMagentoStripe

Analytics and Tracking Technologies

Analytics tools show how a company measures traffic, conversion and marketing performance.

Google AnalyticsGoogle Tag ManagerMeta PixelHotjar

Hosting and Delivery Technologies

Hosting, CDN and delivery signals show how a website reaches visitors and handles performance.

CloudflareVercelNetlifyAWS

Security and Compliance Technologies

Security and compliance tools indicate how a website protects visitors, forms and regulatory workflows.

CloudflarereCAPTCHAhCaptchaCookiebot

Marketing Automation Technologies

Marketing automation tools reveal how companies capture, nurture and convert leads.

HubSpotKlaviyoMailchimpIntercom

WordPress Plugin Technologies

WordPress plugin signals reveal features, dependencies and optimization opportunities inside WordPress sites.

WooCommerceDiviElementorYoast SEO